Why does ChatGPT show the wrong information about my business?

What to check first

Use these checks to identify the problem before buying work or changing the setup.

• ✓The exact incorrect statement
• ✓Whether the answer used web search
• ✓Any cited source and its date
• ✓Where the correct fact is publicly documented

Capture the error without amplifying it

Save the date, question, provider, answer and cited page where available. Keep private customer information out of shared test logs. Distinguish a factual error about your business from an opinion or a recommendation you dislike.

Make one source clearly authoritative

State current contact details, services, prices or operating arrangements on the relevant public page. Check that old versions, documents and profiles do not contradict it. A price change hidden in an image while an old text price remains live creates avoidable ambiguity.

Correct what you can actually control

Update your own pages and profiles, and request correction of a genuine factual error on another site where appropriate. Do not manufacture positive mentions or post promotional instructions disguised as evidence. If the product provides a feedback mechanism, use it to report the specific issue.

Retest with the same limits recorded

Repeat a defined check after the public source changes. Note whether the provider retrieves the updated page. A corrected answer in one test is useful evidence of that test, not proof that every user or non-browsing model will now receive the same answer.

Apply this to your business

Tell Graeme what you sell, where customers are and where the journey breaks. The next step is a scoped conversation about ai search visibility and chatgpt discoverability, not an automatic package of unrelated services.