Built to compete on Google
Search-led page structure, titles, metadata, sitemap, schema and internal links—not an attractive dead end.
Small-business websites · fixed price
A proper business website. £250. See it before you pay.
Designed to compete in Google Search, written to be understood and structured to turn the right visits into enquiries. Then refined by an experienced marketer until every page has a reason to exist.
No template dropped in five minutesNo obligation after the previewNo mystery price
What is included
Found. Understood.
Acted on.
Everything a focused small-business website needs to do its job.
Built around search visibility, readability and a direct route to enquiry—not a list of technical guff you should have to decode.
Easy to read
Short sections, useful headings, clear spacing and plain English so customers understand the point without doing homework.
A clear customer journey
Every page answers the next question and moves the right visitor towards calling, booking or enquiring.
Properly mobile-first
Responsive layouts, readable type, touch-friendly buttons and forms that work properly on a phone.
Enquiries you can measure
Useful forms, clear calls to action and analytics-ready conversion events—so a lead is more than a hopeful guess.
Human revisions and launch
Meticulous commercial, copy and visual checks before the site goes live. AI speeds up the build; judgement finishes it.
The work is the proof
Open the websites.
Judge them yourself.
Different businesses needed different journeys. These are functioning projects, not the same demo recoloured five times.
Open live website ↗Live websiteCommercial photography · Edinburgh
John Need Photography
A large photography portfolio organised around the work clients actually book, with an easy route from the right gallery to a useful project enquiry.
Clear portfolio journey · useful enquiries · search-safe rebuild
Open live website ↗Live websiteSolar and battery installation · Glasgow
FLO Solar
A focused solar journey with separate routes for panels, batteries, commercial projects and servicing—plus a savings calculator and source-linked advice.
Service architecture · calculator · local search
Open live website ↗Live websiteAir conditioning · Scotland
FLO Air Con
Home and business customers can find the right air-conditioning service quickly, understand the next step and request a relevant quote on mobile.
Clear service choices · mobile quote route · local search
Open live website ↗Live websiteRenewable heating · Scotland
FLO Heat Pumps
A high-consideration service explained around the property, whole-system design, funding, survey and aftercare—not a wall of product jargon.
Technical content · funding route · quote journey
Open live website ↗Live websiteAir conditioning · Bristol, Bath & South West
RyRow Air Conditioning
A local service site organised around installation, servicing and repairs, with real Bristol-area projects doing the trust-building instead of stock photography.
Real project proof · local architecture · useful quote route
Open live website ↗Live websiteSwimming-pool renovation · Bristol base, UK-wide
Oasis Pool Renovations
A specialist UK website split clearly between liner replacement and pool painting, with real before-and-after work, practical guides and a measurable project enquiry.
Two service journeys · real projects · enquiry tracking
Open live website ↗Live websiteFencing and landscaping · Bristol & Bath
Heritage South West
A broad trade website organised around the actual service, the local proof and the practical details Heritage needs before arranging a site visit.
Service architecture · local proof · project planner
Open live website ↗Live websiteWedding singer · Clevedon, North Somerset
Ellie Lillian Sings
A performance-led website that lets couples hear Ellie, compare wedding packages, explore destinations and check availability through one personal enquiry journey.
Live performance · package clarity · four-step enquiry
Open project preview ↗Project previewOnline yoga membership · Dortmund
Mama Move Yoga
The marketing site, seven-day trial, timetable, bookings, cancellations and billing were designed as one joined-up member experience.
Membership · class booking · billingPerformance claims live in the case studies only when evidence exists. A good-looking screenshot is not a conversion report wearing a nice shirt.
Where £250 applies
A focused business website.
A clear boundary.
The fixed price covers the website most small service businesses actually need. If the website also needs to behave like custom software, the extra work is priced before anything begins.
Priced separately when needed:payments or membershipscomplex bookingslarge cataloguesunusual integrationslarge migrations
The honest AI answer
Yes, AI helps build it.
No, AI does not get the final say.
AI makes parts of research, drafting and development much faster. Work with this much strategy, copy, design and development could previously sit inside a £5,000–£10,000 agency project. That saved production time is how a focused build can start at £250.
The value is in what happens next: hours spent rewriting, testing, checking the mobile experience, making the important information obvious, removing filler and revising the small details until the website feels deliberate. The £250 offer is a focused business website—not £10,000 of custom software squeezed into the wrong scope.
AI-assisted production. Marketer-directed strategy. Human judgement at every decision that matters.From blank page to useful website
Four clear steps.
- 01
Explain the business
What you sell, who buys it, where you work and the action the website needs to generate.
- 02
See a free direction
I turn that into an initial message and visual preview you can react to before paying.
- 03
Build and revise
The pages, mobile experience, hierarchy, forms and search foundations are refined together.
- 04
Launch with a purpose
The finished site makes the next action obvious and is ready to measure real enquiries.
A website still needs visitors
Traffic has to come from somewhere.
I am not trying to turn Hypertrail into a generic design studio. Websites are here because ads and marketing cannot rescue a page that confuses or loses the visitor.
Before you ask
Straight answers.
What do I get for £250?+
A focused small-business website with a clear message, responsive design, sensible page structure, an easy way to enquire, technical SEO foundations and the revisions agreed for the job. If the project needs payments, memberships, complex booking logic or unusual integrations, I will scope that separately before you commit.
What does “free preview” actually mean?+
Give me the business basics and the action the website needs to generate. I will prepare an initial direction so you can judge the message and design before paying for the completed website. If it is not right for you, there is no obligation to continue.
Are the websites built with AI?+
AI is part of the production process. It can speed up research, drafting and code, but it does not make the important decisions or approve the finished work. Graeme directs the build, rewrites the content, checks the structure, tests every page on mobile and revises the details until the site is specific to the business.
Will the website be optimised for Google?+
The build includes clean hierarchy, crawlable navigation, descriptive titles, metadata, sitemap support, structured data where it is genuinely relevant, responsive performance and internal linking. None of that guarantees rankings; authority, competition, useful original content and time still matter.
Can you improve my current website instead?+
Yes. If the existing site already has useful pages, links or rankings, rebuilding everything may be the wrong answer. I can first identify whether the message, mobile experience, enquiry process, tracking or structure is the real problem.
No payment before the first look
Show me the business.
I’ll show you the direction.
Tell me what the website needs to help people do. I will reply personally and work out whether a £250 build fits the job.
Free initial previewClear scope before paymentDirectly with Graeme