SERVICE / FACEBOOK + INSTAGRAM
Your customers aren't always searching. Sometimes you have to go find them.
Facebook and Instagram ads can put a strong offer in front of the right people before they type anything into Google. The job is to create interest without wasting money on empty attention.
The useful answer
Hypertrail Digital plans and manages Meta Ads for UK small businesses. It is most useful when the offer is visual, the audience can be identified, or demand needs to be created rather than captured.
Google: they search for you.
Paid search captures an existing need. A person has typed what they want and is actively comparing businesses.
Meta: you find them.
Facebook and Instagram can introduce the right offer to people who fit the audience but are not searching yet.
Where it tends to work well.
Clear consumer offers, visually demonstrable services, remarketing, events and businesses with a defined audience can all be a strong fit.
- ✓Offer and audience planning
- ✓Creative direction and testing
- ✓Lead-generation campaigns
- ✓Remarketing
- ✓Tracking and lead-quality checks
- ✓Landing-page advice
The platform is not the strategy.
A clever targeting setting cannot rescue a weak offer. We start with the commercial problem, then decide whether Meta, Google or another route deserves the budget.
Before money is spent
Three questions decide whether the route makes sense.
Common questions
Short, honest answers.
What is the difference between Google Ads and Facebook Ads?+
Google is strongest when someone is already looking for what you sell. Facebook and Instagram are good when we need to put an offer in front of the right people and create demand.
How much should I spend on Google Ads?+
There is no honest one-size-fits-all number. It depends on what a customer is worth, how often enquiries turn into customers, local competition and the amount of useful search demand. I work those numbers backwards before recommending a budget.
Do I need a new website before running ads?+
Not always. If the current site is clear, credible, fast and easy to act on, it may be perfectly usable. If it is the part losing enquiries, I will say so before spending more on traffic.
Do you require a contract?+
No long-term contract. Clients should stay because the work is useful, not because a signature trapped them for another nine months.
A useful first look. No obligation.
Where could your next worthwhile leads come from?
Tell me what you sell, where customers are and what is not working. I'll look at it personally and tell you the first thing I would improve.