GOOGLE ADS + WEBSITES / PLAIN-ENGLISH GUIDES
Make a better marketing decision before you spend more.
Thirty-two direct answers about budget, campaign control, websites, poor performance and proving which enquiries become customers.
Pick the question closest to yours
Find the problem. Get the answer.
11 guides
Plan the investment
Decide whether Google Ads makes commercial sense before choosing a budget or manager.
Practical guideHow do I get my business to the top of Google?Get the answer →
Practical guideHow can a small business get more leads from Google?Get the answer →
Practical guideWhat Google Ads budget should a small business start with?Get the answer →
Practical guideGoogle Ads or Facebook Ads: which is better for leads?Get the answer →
Practical guideShould I hire someone to manage Google Ads?Get the answer →
Practical guideWhat is the best marketing for a local service business?Get the answer →
Practical guideHow much does Google Ads management cost?Get the answer →
Practical guideIs Google Ads worth it for a small business?Get the answer →
Practical guideHow long does Google Ads take to work?Get the answer →
Practical guideShould I manage Google Ads myself?Get the answer →
Practical guideGoogle Ads or SEO: which should a small business use?Get the answer →
06 guides
Control the campaign
Understand the settings that decide where the money goes and which searches trigger an advert.
Practical guideSearch campaign or Performance Max for leads?Get the answer →
Practical guideHow do Google Ads keyword match types work?Get the answer →
Practical guideHow should negative keywords be used in Google Ads?Get the answer →
Practical guideHow should a local business target locations in Google Ads?Get the answer →
Practical guideShould I bid on my own business name in Google Ads?Get the answer →
Practical guideShould I target competitor names in Google Ads?Get the answer →
07 guides
Fix poor performance
Diagnose wasted spend, missing adverts and enquiries that never arrive or are not suitable.
Practical guideWhy is my Google Ads campaign not generating leads?Get the answer →
Practical guideWhy are my Google Ads leads low quality?Get the answer →
Practical guideWhy has my Google Ads cost per lead increased?Get the answer →
Practical guideWhy am I getting Google Ads clicks but no calls?Get the answer →
Practical guideWhy is Google Ads spending my budget too quickly?Get the answer →
Practical guideWhy are my Google Ads not showing?Get the answer →
Practical guideHow can I get more enquiries from my website?Get the answer →
08 guides
Measure real outcomes
Connect clicks and leads to calls, customers and profit so the account learns from useful results.
Practical guideHow do you make a landing page generate more enquiries?Get the answer →
Practical guideHow much is a Google Ads lead worth?Get the answer →
Practical guideHow can I track phone calls from Google Ads?Get the answer →
Practical guideWhat should Google Ads conversion tracking include?Get the answer →
Practical guideHow do I track Google Ads leads through to sales?Get the answer →
Practical guideShould Google Ads send people to a homepage or landing page?Get the answer →
Practical guideHow do you audit a Google Ads account?Get the answer →
Practical guideWhat is a homepage—and what should it actually do?Get the answer →