REAL CLIENT WORK / CASE STUDIES
What changed—and why it mattered.
No mystery percentages or anonymous miracle stories. These case studies explain the business problem, the practical work and the outcome the client actually cared about.
The useful answer
Hypertrail case studies show how Google Ads, conversion tracking and website improvements work together to generate worthwhile enquiries. Exact client account data is kept private unless publication has been approved.
Start with the actual problem.
A useful case study explains what was running, what was not working and why the account needed intervention. The polished result makes more sense when the difficult starting point is visible.
Show the work between click and customer.
Campaign structure matters, but so do conversion tracking, the landing page and the way an enquiry is handled. These stories include the whole route rather than awarding every success to a keyword.
Protect confidential client information.
Commercial account data is not published without approval. Where useful, Graeme can demonstrate the underlying evidence privately during a screen share.
Choose where to start
See the problem, work and outcome.
The first published case study covers a Bristol wedding photographer whose Google Ads account was rebuilt from the campaign through to the enquiry journey.
A useful first look. No obligation.
Where could your next worthwhile leads come from?
Tell me what you sell, where customers are and what is not working. I'll look at it personally and tell you the first thing I would improve.