GUIDE / STRAIGHT ANSWER
How do you make a landing page generate more enquiries?
A landing page should continue the conversation started by the search or advert and remove reasons to delay.
The useful answer
Use one clear promise, make service and location relevance obvious, show evidence, answer the main objections and offer a simple next step. On mobile, the page must load quickly and make calling or completing the form effortless.
A practical answer from Graeme at Hypertrail Digital, based on 13 years in digital marketing.
The short answer
Use one clear promise, make service and location relevance obvious, show evidence, answer the main objections and offer a simple next step. On mobile, the page must load quickly and make calling or completing the form effortless.
What to check next
The right decision depends on a few commercial facts. Work through these before changing budget or buying another service.
- ✓One clear headline and action
- ✓Proof close to the decision
- ✓No vague agency language
- ✓Short, usable mobile forms
- ✓Tracking on calls and successful submissions
Apply it to your business
If you share what the business sells, where customers are and what is not working, I can look at the actual route and tell you the first thing I would improve.
Before money is spent
Three questions decide whether the route makes sense.
Common questions
Short, honest answers.
Is Google Ads suitable for every local business?+
No. There needs to be enough relevant search demand, sensible customer economics and a website or landing page capable of turning visits into enquiries.
Do you lock clients into a long contract?+
No long-term contract. The work should continue because it is useful and commercially sensible.
A useful first look. No obligation.
Where could your next worthwhile leads come from?
Tell me what you sell, where customers are and what is not working. I'll look at it personally and tell you the first thing I would improve.