Domestic and commercial air conditioning · Glasgow and Scotland
Hypertrail Digital client case study
How a Scottish air-conditioning installer got a website built to win better enquiries.
Air conditioning had been sharing one website with solar and heat pumps. FLO Air Con needed its own site so customers—and Google—could see exactly what the business offered.
01The problem
Three different businesses were competing for attention on one website.
FLO Renewables Group offered air conditioning, solar and heat pumps from one website. None of the services had enough room to explain the work properly or compete strongly for its own Google searches.
02The plan
The fix: give air conditioning its own website
A dedicated site made every page, image and enquiry choice relevant to air conditioning. Home installations, commercial work, multi-room systems and servicing could then be explained separately without mixing in unrelated renewable services.
See exactly what we changed ↓03
The work
What we changed.
Built separate pages for the work people buy
Home air conditioning, commercial systems, multi-room installations and servicing each have a clear page and next step.
Made the quote form easier to answer
Visitors choose the closest type of job first, so the form asks useful questions without making everybody complete the same long list.
Added useful pages for the areas FLO serves
Twenty-one local guides explain coverage while linking back to the relevant air-conditioning services.
04
The result
The site is live and the first better-fit enquiry has arrived.
The finished website has dedicated service pages, a guided quote form, clear mobile navigation, reviews and 21 local guides. It has already produced one enquiry that was more relevant than the enquiries arriving before the rebuild.
05
For your business
What this example could mean for your business.
Give each main service enough room
A focused website can explain one business properly instead of asking several unrelated services to share the same page.
Ask questions that fit the job
A homeowner and a facilities manager should not be pushed through the same generic quote form.
Make local pages part of the main website
Area pages work better when they lead naturally into a clear service and enquiry.
Use the evidence in your own decision
See how the same checks apply to your campaign.
The case study shows what happened. These guides explain the commercial and technical decisions behind it.
Browse all practical guides →
01Measure real outcomesHow do you make a landing page generate more enquiries?Get the answer →
02Measure real outcomesShould Google Ads send people to a homepage or landing page?Get the answer →
03Fix poor performanceWhy are my Google Ads leads low quality?Get the answer →
Want the answer applied to your business?Tell Graeme what is happening. He will read it himself and tell you what he would check first.
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Tell me what is not working.
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