Wedding videography · Central Scotland
Hypertrail Digital client case study
How Google and Meta created enquiry demand for a Central Scotland wedding videographer.
A young wedding-film business needed both kinds of demand: couples already searching for a videographer, and engaged couples who had not yet decided they wanted one.
01The problem
The business was new enough that search demand alone left a gap.
Some couples actively search for a wedding videographer. Others are engaged and planning but have not yet decided that film belongs in the budget. The business needed to reach both groups.
02The plan
Why Google and Meta had different jobs
Google reached couples already comparing wedding videographers. Meta used visual work to introduce the value of film earlier, including to couples who might otherwise book only photography.
See exactly what we changed ↓03
The work
What we changed.
Separated capture from creation
Google handled existing intent while Facebook and Instagram created consideration with the work itself.
Made the page about the wedding, not the equipment
The page emphasised real films, feeling, style and availability instead of explaining camera equipment to couples.
Used lead volume to build the diary
Campaign decisions were tied to bookings, future availability and the confidence to raise prices—not platform reach in isolation.
04
The result
Google and Meta produced enquiries in different ways.
Across the fixed 365-day period, Google generated 191 completed website enquiry forms from £3,134 of spend, while Meta generated 279 from £4,210. Together that is 470 enquiry forms from £7,344 of media spend, or approximately £15.63 per enquiry.
05
For your business
What this example could mean for your business.
Intent and inspiration can coexist
Google and Meta do not need to compete when each channel is given a distinct commercial job.
Creative is part of targeting
For weddings, the work itself helps the right couple recognise whether the style feels like them.
A full diary creates confidence
The useful result is not a cheap lead alone. It is enough suitable demand to plan ahead and price the business with confidence.
Use the evidence in your own decision
See how the same checks apply to your campaign.
The case study shows what happened. These guides explain the commercial and technical decisions behind it.
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01Plan the investmentGoogle Ads or Facebook Ads: which is better for leads?Get the answer →
02Measure real outcomesHow much is a Google Ads lead worth?Get the answer →
03Measure real outcomesHow do you make a landing page generate more enquiries?Get the answer →
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