Wedding videography · Central Scotland
Campaign evidenceHow Google and Meta created enquiry demand for a Central Scotland wedding videographer.
A young wedding-film business needed both kinds of demand: couples already searching for a videographer, and engaged couples who had not yet decided they wanted one.
01The business problem
The business was new enough that search demand alone left a gap.
Some couples actively search for a wedding videographer. Others are engaged and planning but have not yet decided that film belongs in the budget. The business needed a route to both groups.
Why Google and Meta had different jobs
Google reached couples already comparing wedding videographers. Meta used visual work to introduce the value of film earlier, including to couples who might otherwise book only photography.
02
What actually changed
No magic switch. Specific work.
Separated capture from creation
Google handled existing intent while Facebook and Instagram created consideration with the work itself.
Matched the page to the emotion
The route emphasised real films, feeling, style and availability instead of explaining camera equipment to couples.
Used lead volume to build the diary
Campaign decisions were tied to bookings, future availability and the confidence to raise prices—not platform reach in isolation.
03
The evidence
Two channels contributed to one commercial outcome.
Across the fixed 365-day period, Google generated 191 completed website enquiry forms from £3,134 of spend, while Meta generated 279 from £4,210. Together that is 470 enquiry forms from £7,344 of media spend, or approximately £15.63 per enquiry.
04
Useful if this sounds familiar
What another business can take from it.
Intent and inspiration can coexist
Google and Meta do not need to compete when each channel is given a distinct commercial job.
Creative is part of targeting
For weddings, the work itself helps the right couple recognise whether the style feels like them.
A full diary changes pricing power
The meaningful outcome is not a cheap lead alone; it is enough suitable demand to plan and price the business with confidence.
Make this about your numbers
Tell Graeme what is not working.
No generic strategy deck. Give him the business, the market and the blockage; he'll tell you the first thing he would investigate.