Google Ads or Facebook Ads: which is better for leads?

What to check first

The right decision depends on a few commercial facts. Work through these before changing budget or buying another service.

• ✓Do customers already search for it?
• ✓Can the audience be described clearly?
• ✓Is the offer visually demonstrable?
• ✓How quickly do customers decide?

Use Google when the customer names the problem

A person searching for an emergency plumber, wedding photographer or accountant already knows what category of help they need. Google can capture that intent, provided the search volume and acquisition cost make sense.

Use Meta when the offer benefits from being shown

Facebook and Instagram can create attention for visual work, a timely offer or a need the customer is not actively searching for. Creative quality and audience-message fit matter more because the advert interrupts rather than answers a search.

Judge both by the same business outcome

Do not compare Google clicks with Meta leads. Compare suitable enquiries, booked appointments, customers and contribution after advertising. The cheaper platform lead can be the expensive route if fewer leads become customers.

What I would check in your account

If you share what the business sells, where customers are and what is not working, I can inspect the actual route from search to enquiry and tell you the first thing I would improve. If there is no sensible paid-search opportunity, I will say so.