Solar panels, batteries and EV charging · Glasgow and west Scotland
Hypertrail Digital client case study
How a Glasgow solar installer turned six services into one clear website.
FLO Solar needed to explain solar panels, batteries, EV chargers and related work without turning the website into a technical manual. Customers still had to understand the service and reach the right form quickly.
01The problem
Too many technical services could easily become one confusing website.
Solar panels, batteries, EV charging, commercial systems, repairs and off-grid projects have different buyers and practical questions. Combining them into one sales page would make comparison harder and weaken search relevance.
02The plan
The plan: make each customer decision clear
The homepage helps people choose the service first. Each page then gives the relevant detail, proof and next step without forcing every visitor to read about every product.
See exactly what we changed ↓03
The work
What we changed.
Separated six technical services
Solar PV, battery storage, EV charging, commercial solar, repairs and hybrid systems each received a specific explanation and next action.
Made the route to a quote obvious
People ready to enquire can move directly to a quote, while people still researching can compare the relevant system without being forced through one long page.
Made the business easy to verify
MCS and NAPIT details, Companies House information, independent review sources and real installation photography sit beside the decisions where customers need reassurance.
04
The result
The finished website can be tested for yourself.
The published site contains the services, calculator, source-linked guides, local pages, credentials and enquiry choices described here. No claim is made that these features alone produced a particular number of installations.
05
For your business
What this example could mean for your business.
Technical does not have to feel complicated
Detailed information can sit behind a clear first choice instead of appearing as one enormous wall of text.
Make important claims easy to verify
Link credentials and changing guidance to official sources so customers do not have to take the page at its word.
Give researchers and buyers different next steps
Let people compare solar first without hiding the quote route from somebody who is ready now.
Use the evidence in your own decision
See how the same checks apply to your campaign.
The case study shows what happened. These guides explain the commercial and technical decisions behind it.
Browse all practical guides →
01Measure real outcomesHow do you make a landing page generate more enquiries?Get the answer →
02Measure real outcomesShould Google Ads send people to a homepage or landing page?Get the answer →
03Fix poor performanceWhy are my Google Ads leads low quality?Get the answer →
Want the answer applied to your business?Tell Graeme what is happening. He will read it himself and tell you what he would check first.
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