Solar panels, batteries and EV charging · Glasgow and west Scotland
Public website projectHow a Glasgow solar installer made a technical purchase easier to understand—and easier to enquire about.
Solar customers need enough technical and commercial information to trust the installer, but they should not need an engineering degree to reach the next step. The build had to balance evidence, clarity and a large service area.
01The business problem
A high-value energy decision needed clarity without oversimplification.
Solar panels, batteries, EV charging, commercial systems, repairs and off-grid projects have different buyers and practical questions. Combining them into one sales page would make comparison harder and weaken search relevance.
Why the website works as a decision system
The homepage gives a concise route into the right service, then layers design assumptions, credentials, independent reviews, real installation imagery and a choice between an early assessment and a quote-ready enquiry.
02
What actually changed
No magic switch. Specific work.
Separated six technical services
Solar PV, battery storage, EV charging, commercial solar, repairs and hybrid systems each received a specific explanation and next action.
Added a useful savings interaction
The calculator gives visitors a structured way to explore possible savings while keeping the result clearly presented as an estimate.
Built proof into the buying journey
MCS and NAPIT details, Companies House information, independent review sources and real installation photography are placed where confidence is needed.
03
The evidence
The live product shows the architecture and customer journey.
The published site contains the services, calculator, source-linked guides, local pages, credentials and enquiry choices described here. No claim is made that these features alone produced a particular number of installations.
04
Useful if this sounds familiar
What another business can take from it.
Complex does not have to feel complicated
Depth can sit behind a clear first choice instead of appearing as one enormous wall of information.
External sources can strengthen trust
Official and independent links help visitors verify important claims for themselves.
Two enquiry routes can be clearer than one
Exploring and quote-ready visitors should not be forced to pretend they are at the same decision stage.
See it for yourself
View the finished website ↗Open the finished website.
The case study explains the thinking. The live site shows how the finished work actually feels to use.
Make this about your numbers
Tell Graeme what is not working.
No generic strategy deck. Give him the business, the market and the blockage; he'll tell you the first thing he would investigate.