INDUSTRY / TRADES + LOCAL SERVICES
More of the right jobs. Fewer tyre-kickers.
Google Ads can put a trade business in front of local people at the exact moment they need a quote, a repair or an installation. The campaign still has to separate profitable work from expensive noise.
What you get
Hypertrail Digital manages Google Ads for UK trades and local-service businesses, including electricians, plumbers, heating firms, solar installers and contractors. Campaigns focus on service area, job value, urgency and lead quality.
Real client work
See what this did for real businesses.
Each example shows the problem, what changed and what happened next.
From September 2025 to September 2026, the campaign recorded 630 qualifying calls at £18.25 each as the business expanded from one van to two.
From October 2025 to September 2026, Google Ads recorded 122 lead actions at £32.39 each before the campaign paused with the diary full.
The campaign generated 22 enquiries in five months at under £60 each and was paused when the diary filled months ahead.
Across the reported 365 days, enquiries cost around £25 and more than one in four became a booking.
Launched in September 2026, the website guides four customer types into distinct next steps and has produced one early higher-intent enquiry.
The website launched in September 2026 with clearer services and stronger proof of John’s work. Event-photography ads have produced encouraging early enquiries.
Local intent changes everything.
“Electrician Glasgow” and “how to change a plug” both mention electrical work. Only one is likely to become a local job. Search terms, geography and exclusions protect the budget.
A call is only valuable if it is the right call.
Tracking should connect campaigns to actual conversations and quotes, not just button taps.
- ✓Service and postcode targeting
- ✓Emergency versus planned-work structure
- ✓Call and form tracking
- ✓Negative-keyword control
- ✓Mobile-first landing pages
- ✓Lead-quality feedback
Build around capacity.
There is no point generating boiler enquiries in an area the team cannot cover, or promoting low-margin work while the diary is full. Campaigns should follow the real operation.
Useful before you enquire
Get the straight answer to the next question.
Start with the issue closest to yours, then ask Graeme to apply it to the actual business.
Browse all practical guides →
Common questions
Short, honest answers.
Can Google Ads actually generate leads for a small business?+
Yes, when people are already searching for what the business sells, the economics make sense, and the campaign and landing page are set up properly. The useful measure is genuine enquiries and customers — not a nice-looking click report.
How much should I spend on Google Ads?+
There is no honest one-size-fits-all number. It depends on what a customer is worth, how often enquiries turn into customers, local competition and the amount of useful search demand. I work those numbers backwards before recommending a budget.
How quickly can Google Ads start generating enquiries?+
Search campaigns can begin reaching potential customers as soon as they are live, but reliable optimisation takes real conversion data. Expect an informed starting point, then deliberate improvement rather than instant miracles.
Do I need a new website before running ads?+
Not always. If the current site is clear, credible, fast and easy to act on, it may be perfectly usable. If it is the part losing enquiries, I will say so before spending more on traffic.