GOOGLE ADS FOR BUILDERS
Google Ads for builders that generate worthwhile enquiries.
An extension or major renovation is a long, trust-heavy decision. Small repairs and one-day jobs create a different sales process and can consume time if the business really wants larger projects. The campaign should reflect that decision instead of treating every enquiry as the same.
What usually works
Google Ads around chosen project types and geography, backed by focused project pages. Hypertrail manages the work directly, with full Google Ads management from £150 per month, clear lead tracking and no long-term contract.
How the customer actually decides
An extension or major renovation is a long, trust-heavy decision. Small repairs and one-day jobs create a different sales process and can consume time if the business really wants larger projects.
Split the valuable work first
Build campaigns around chosen project types: extensions, renovations, structural work or commercial projects. Use separate pages so the customer sees work comparable to their own.
- ✓Search theme: house extension builder + location
- ✓Search theme: renovation company + location
- ✓Search theme: garage conversion builder
- ✓Search theme: commercial builder + location
Stop paying for the wrong enquiry
Exclude jobs, merchants, courses, DIY, new-build property searches and project types below the minimum fit. A form should collect location, project type, stage, budget range and desired timing.
What the page must prove
Show complete relevant projects, process, insurance, how quotes work and the realistic service area. Before-and-after evidence beats a wall of trade logos with no explanation.
- ✓Relevant projects
- ✓process
- ✓realistic service area and strong enquiry qualification
Measure the business result
Track qualified site visits, quote value, pipeline and won projects. Cost per form is almost meaningless when one lead wants a door adjusted and another wants an extension.
Real client work
See what this did for real businesses.
Each example shows the problem, what changed and what happened next.
The live website connects detailed service pages, genuine Bristol-area projects, local coverage and one practical project-planning enquiry.
From October 2025 to September 2026, Google Ads recorded 122 lead actions at £32.39 each before the campaign paused with the diary full.
From May 2025 to September 2026, the account recorded 203 conversion actions at £17.17 each before advertising paused with the diary full.
Apply the plan to your business
Read the numbers before choosing the channel.
These guides help test lead value, likely demand and what the page must do after somebody clicks.
Browse all practical guides →
Common questions
Short, honest answers.
Can Google Ads work for builders?+
It can when people actively search for the service, a new customer is worth enough and the campaign separates valuable enquiries from irrelevant traffic. I check those conditions first.
What should builders track?+
Track qualified site visits, quote value, pipeline and won projects. Cost per form is almost meaningless when one lead wants a door adjusted and another wants an extension.
What would the landing page need?+
Show complete relevant projects, process, insurance, how quotes work and the realistic service area. Before-and-after evidence beats a wall of trade logos with no explanation.