GOOGLE ADS FOR SOLAR INSTALLERS
Google Ads for solar installers that generate worthwhile enquiries.
Solar is a high-consideration purchase. Customers research likely savings, roof suitability, batteries, accreditation and finance long before agreeing to a survey. The campaign should reflect that decision instead of treating every enquiry as the same.
What usually works
High-intent Google campaigns with qualification built into the page and form. Hypertrail manages the work directly, with full Google Ads management from £150 per month, clear lead tracking and no long-term contract.
How the customer actually decides
Solar is a high-consideration purchase. Customers research likely savings, roof suitability, batteries, accreditation and finance long before agreeing to a survey.
Split the valuable work first
Separate domestic solar, battery storage, commercial installations and maintenance if offered. Use high-intent search for active buyers and visual Meta campaigns for education and remarketing.
- ✓Search theme: solar panel installers + location
- ✓Search theme: solar and battery quote
- ✓Search theme: commercial solar installation
- ✓Search theme: home battery installer + location
Stop paying for the wrong enquiry
Filter grants, DIY kits, jobs, wholesale panels, free-energy claims and areas the team cannot survey. Qualification should cover ownership, property, location, timescale and interest without turning the form into an exam.
What the page must prove
Use real installations, accreditation, equipment choices, survey process and carefully qualified savings language. Generic panels on a sunny villa in another country do not help a Scottish homeowner decide.
- ✓Install examples
- ✓accreditation
- ✓realistic savings language and a clear survey process
Measure the business result
Count qualified surveys, proposals and installations—not every guide download as a lead. Feed roof suitability, budget, postcode and final sale back into the campaign.
Real client work
See what this did for real businesses.
Each example shows the problem, what changed and what happened next.
Launched in September 2026, the website guides four customer types into distinct next steps and has produced one early higher-intent enquiry.
Across the reported 365 days, enquiries cost around £25 and more than one in four became a booking.
The website launched in September 2026 with clearer services and stronger proof of John’s work. Event-photography ads have produced encouraging early enquiries.
Apply the plan to your business
Read the numbers before choosing the channel.
These guides help test lead value, likely demand and what the page must do after somebody clicks.
Browse all practical guides →
Common questions
Short, honest answers.
Can Google Ads work for solar installers?+
It can when people actively search for the service, a new customer is worth enough and the campaign separates valuable enquiries from irrelevant traffic. I check those conditions first.
What should solar installers track?+
Count qualified surveys, proposals and installations—not every guide download as a lead. Feed roof suitability, budget, postcode and final sale back into the campaign.
What would the landing page need?+
Use real installations, accreditation, equipment choices, survey process and carefully qualified savings language. Generic panels on a sunny villa in another country do not help a Scottish homeowner decide.