GOOGLE ADS FOR ROOFERS
Google Ads for roofers that generate worthwhile enquiries.
A leaking roof creates urgency; a replacement roof creates research and comparison. The first customer wants a credible response now. The second wants confidence in specification, workmanship, guarantee and price before inviting anyone to inspect. The campaign should reflect that decision instead of treating every enquiry as the same.
What usually works
Google Search for active demand, supported by landing pages split around repair, replacement and service area. Hypertrail manages the work directly, with full Google Ads management from £150 per month, clear lead tracking and no long-term contract.
How the customer actually decides
A leaking roof creates urgency; a replacement roof creates research and comparison. The first customer wants a credible response now. The second wants confidence in specification, workmanship, guarantee and price before inviting anyone to inspect.
Split the valuable work first
Keep emergency leaks, repairs, flat roofing and full replacement work in separate search themes. They have different values, conversion rates and landing-page needs, even when the same team delivers them.
- ✓Search theme: roof repair + location
- ✓Search theme: emergency roofer near me
- ✓Search theme: flat roof repair + location
- ✓Search theme: new roof quote + location
Stop paying for the wrong enquiry
Exclude DIY, materials, jobs, training and services the business does not provide. Qualify repair-only traffic if the business mainly wants replacements, or the budget will fill with small jobs that look like cheap leads.
What the page must prove
Show recent comparable roofs, service area, insurance, guarantees and what happens at the inspection. Storm stock photos are not proof that anyone has been on a roof.
- ✓Recent work
- ✓insurance
- ✓guarantees
- ✓coverage and a fast way to request an inspection
Measure the business result
Record the job type, postcode, inspection booked, quote value and final outcome. A roof-replacement enquiry and a gutter query should never be given the same value.
Real client work
See what this did for real businesses.
Each example shows the problem, what changed and what happened next.
Across the reported 365 days, enquiries cost around £25 and more than one in four became a booking.
Launched in September 2026, the website guides four customer types into distinct next steps and has produced one early higher-intent enquiry.
The website launched in September 2026 with clearer services and stronger proof of John’s work. Event-photography ads have produced encouraging early enquiries.
Apply the plan to your business
Read the numbers before choosing the channel.
These guides help test lead value, likely demand and what the page must do after somebody clicks.
Browse all practical guides →
Common questions
Short, honest answers.
Can Google Ads work for roofers?+
It can when people actively search for the service, a new customer is worth enough and the campaign separates valuable enquiries from irrelevant traffic. I check those conditions first.
What should roofers track?+
Record the job type, postcode, inspection booked, quote value and final outcome. A roof-replacement enquiry and a gutter query should never be given the same value.
What would the landing page need?+
Show recent comparable roofs, service area, insurance, guarantees and what happens at the inspection. Storm stock photos are not proof that anyone has been on a roof.