What should I fix first on my Google Business Profile?

What to check first

Use these checks to identify the problem before buying work or changing the setup.

• ✓Eligible business and correct ownership
• ✓Accurate services, hours and contact information
• ✓Approved photos that show the real work
• ✓A website link that answers the service enquiry

Do a customer pass first

Find the business by name, open its profile on a phone and inspect the visible details. Is the number current? Are the opening hours believable? Does the website link go to the page a customer expects? Note corrections before starting a cosmetic rewrite.

Match the category to the business

Use the most appropriate available category for the core activity and relevant additional categories only where justified. Keep the real trading name rather than adding a shopping list of services and towns. Record changes so you can understand what was edited later.

Make the proof current and specific

Ask for approved photographs of work, people, premises or the service process where appropriate. A useful caption can explain the work without making unsupported claims. Ask customers for honest reviews consistently; do not turn the process into a reward for saying something positive.

Keep access under control

The owner should retain primary control and give the person doing the work suitable management access. Keep a note of who can edit the listing. The first deliverable can be a correction log and measurement baseline, not a claim that ranking has already improved.

Apply this to your business

Tell Graeme what you sell, where customers are and where the journey breaks. The next step is a scoped conversation about local seo and google maps support, not an automatic package of unrelated services.