How do I measure whether local SEO is creating enquiries?

What to check first

Use these checks to identify the problem before buying work or changing the setup.

• ✓A dated baseline before edits
• ✓Consistent source tagging on the website link
• ✓Completed forms and connected calls where measurable
• ✓A simple suitable/quoted/won outcome log

Give each number a definition

A profile view, website click, form submission and sale are different stages. Write those definitions into the report. If the only measurement is a phone-link click, label it as a click rather than a completed call.

Tag the profile website link

Use a consistent campaign-tag convention such as source=google, medium=organic and campaign=gbp. Keep the tag values stable and check the destination loads. This separates identifiable profile website visits in analytics; it does not recover every Maps interaction or override consent choices.

Join discovery to the lead record

For each enquiry, keep the landing page, available referral or campaign information and the later outcome. Ask how the customer found you when attribution is missing. Keep names, contact details and private messages out of analytics event labels.

Compare a fair period

Use similar date ranges and note holidays, seasonality, outages and advertising changes. A profile edit followed by a busy week does not prove causation. Report the measured change and the limits rather than inventing a percentage of revenue caused by SEO.

Apply this to your business

Tell Graeme what you sell, where customers are and where the journey breaks. The next step is a scoped conversation about local seo and google maps support, not an automatic package of unrelated services.