GUIDE / STRAIGHT ANSWER
Should I hire someone to manage Google Ads?
Management is useful when the time, tracking and decisions required are worth more than the fee—not simply because the platform looks complicated.
The useful answer
Consider outside management when paid search can produce valuable customers, the account has enough activity to improve, tracking needs specialist attention or nobody internally can review search terms and lead quality consistently. Ask who will actually manage the account and how performance will be judged.
A practical answer from Graeme at Hypertrail Digital, based on 13 years in digital marketing.
The short answer
Consider outside management when paid search can produce valuable customers, the account has enough activity to improve, tracking needs specialist attention or nobody internally can review search terms and lead quality consistently. Ask who will actually manage the account and how performance will be judged.
What to check next
The right decision depends on a few commercial facts. Work through these before changing budget or buying another service.
- ✓Direct access to the person doing the work
- ✓Reporting based on real enquiries
- ✓No pressure to increase spend blindly
- ✓A clear explanation of fee, tracking and cancellation
Apply it to your business
If you share what the business sells, where customers are and what is not working, I can look at the actual route and tell you the first thing I would improve.
Before money is spent
Three questions decide whether the route makes sense.
Common questions
Short, honest answers.
Is Google Ads suitable for every local business?+
No. There needs to be enough relevant search demand, sensible customer economics and a website or landing page capable of turning visits into enquiries.
Do you lock clients into a long contract?+
No long-term contract. The work should continue because it is useful and commercially sensible.
A useful first look. No obligation.
Where could your next worthwhile leads come from?
Tell me what you sell, where customers are and what is not working. I'll look at it personally and tell you the first thing I would improve.