GUIDE / STRAIGHT ANSWER
Why is my Google Ads campaign not generating leads?
The problem may be the searches, advert, offer, website, tracking or follow-up. The account dashboard alone rarely gives the whole answer.
The useful answer
First confirm that genuine conversions are being measured. Then inspect the exact search terms, location and device performance, advert-to-page match, page speed, trust, offer and enquiry handling. More clicks or higher bids will not fix a broken route.
A practical answer from Graeme at Hypertrail Digital, based on 13 years in digital marketing.
The short answer
First confirm that genuine conversions are being measured. Then inspect the exact search terms, location and device performance, advert-to-page match, page speed, trust, offer and enquiry handling. More clicks or higher bids will not fix a broken route.
What to check next
The right decision depends on a few commercial facts. Work through these before changing budget or buying another service.
- ✓Conversion tracking fires on a real action
- ✓Search terms match services you sell
- ✓The page answers the same need as the advert
- ✓Calls and forms are easy on a phone
- ✓Someone responds quickly to the lead
Apply it to your business
If you share what the business sells, where customers are and what is not working, I can look at the actual route and tell you the first thing I would improve.
Before money is spent
Three questions decide whether the route makes sense.
Common questions
Short, honest answers.
Is Google Ads suitable for every local business?+
No. There needs to be enough relevant search demand, sensible customer economics and a website or landing page capable of turning visits into enquiries.
Do you lock clients into a long contract?+
No long-term contract. The work should continue because it is useful and commercially sensible.
A useful first look. No obligation.
Where could your next worthwhile leads come from?
Tell me what you sell, where customers are and what is not working. I'll look at it personally and tell you the first thing I would improve.