GOOGLE ADS FOR ESTATE AGENTS
Google Ads for estate agents that generate worthwhile enquiries.
A homeowner may research agents months before listing. They compare local evidence, fees, communication and confidence that the agent can attract and progress a serious buyer. The campaign should reflect that decision instead of treating every enquiry as the same.
What usually works
Google for active valuation intent and Meta for local proof, properties and remarketing. Hypertrail manages the work directly, with full Google Ads management from £150 per month, clear lead tracking and no long-term contract.
How the customer actually decides
A homeowner may research agents months before listing. They compare local evidence, fees, communication and confidence that the agent can attract and progress a serious buyer.
Split the valuable work first
Separate valuation intent from property-buyer traffic, lettings and landlord services. Use Google for active valuation searches and Meta for local proof, remarketing and market updates.
- ✓Search theme: estate agent valuation + location
- ✓Search theme: sell my house + location
- ✓Search theme: best estate agent + location
- ✓Search theme: letting agent + location
Stop paying for the wrong enquiry
Exclude jobs, property portals, rentals when not offered and general house-price curiosity from paid lead goals. A valuation form should qualify property, location, timing and reason without pretending to give false precision.
What the page must prove
Show recent relevant local activity, genuine reviews, sales process, communication promise and a fast valuation route. Do not invent sold-price proof or hide every useful fact behind a form.
- ✓Recent local results
- ✓genuine reviews
- ✓clear fees or process and a fast valuation route
Measure the business result
Track valuation booked, attended, instruction won and eventual fee. Cost per valuation matters less than cost per suitable instruction.
Real client work
See what this did for real businesses.
Each example shows the problem, what changed and what happened next.
Across the reported 365 days, enquiries cost around £25 and more than one in four became a booking.
Launched in September 2026, the website guides four customer types into distinct next steps and has produced one early higher-intent enquiry.
The website launched in September 2026 with clearer services and stronger proof of John’s work. Event-photography ads have produced encouraging early enquiries.
Apply the plan to your business
Read the numbers before choosing the channel.
These guides help test lead value, likely demand and what the page must do after somebody clicks.
Browse all practical guides →
Common questions
Short, honest answers.
Can Google Ads work for estate agents?+
It can when people actively search for the service, a new customer is worth enough and the campaign separates valuable enquiries from irrelevant traffic. I check those conditions first.
What should estate agents track?+
Track valuation booked, attended, instruction won and eventual fee. Cost per valuation matters less than cost per suitable instruction.
What would the landing page need?+
Show recent relevant local activity, genuine reviews, sales process, communication promise and a fast valuation route. Do not invent sold-price proof or hide every useful fact behind a form.