Mobile tyre fitting · Bathgate, Edinburgh and Glasgow
Hypertrail Digital client case study
How Google Ads helped a mobile tyre company grow from one van to two.
The company started with one van and a clear growth target: create enough profitable demand to build towards three. In this market, a good lead usually wants to speak now.
01The problem
A new mobile tyre business needed enough calls to grow beyond one van.
The business had just launched mobile tyre fitting across a wide central-Scotland patch. The immediate need was not brand awareness; it was high-quality calls from drivers who needed a fitting and could be served profitably.
02The plan
Why Google Ads matched an urgent service
A driver with a damaged tyre often searches and calls within minutes. Paid search could place the company into that moment across Bathgate, Edinburgh and Glasgow, with call tracking tied to the actual response.
See exactly what we changed ↓03
The work
What we changed.
Made phone calls the main goal
The campaign treated calls as the main conversion because they matched how urgent tyre buyers wanted to act.
Focused on urgent, high-intent searches
The campaign targeted drivers actively looking for mobile tyre fitting in the areas the van could reach.
Blocked searches that wasted the budget
Negative keywords stopped the adverts appearing for other tyre companies and services the business did not provide.
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The result
The campaign produced a call volume the owner could build around.
Across the fixed 12-month period, £11,498.60 of spend produced 630 tracked calls at £18.25 each. Google Ads counted calls only when they lasted at least 30 seconds. During the wider growth period, the business expanded from one van to two and is considering a third.
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For your business
What this example could mean for your business.
Track the action customers prefer
For urgent local services, a phone call can be a more honest conversion than a soft form completion.
Geography protects both sides
A tightly controlled service area reduces wasted clicks and avoids disappointing drivers outside operational reach.
Decide what growth has to pay for
For this business, success meant creating enough profitable calls to support another van—not collecting a bigger number in an advertising dashboard.
Use the evidence in your own decision
See how the same checks apply to your campaign.
The case study shows what happened. These guides explain the commercial and technical decisions behind it.
Browse all practical guides →
01Measure real outcomesHow do you make a landing page generate more enquiries?Get the answer →
02Measure real outcomesWhat should Google Ads conversion tracking include?Get the answer →
03Measure real outcomesHow much is a Google Ads lead worth?Get the answer →
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