Mobile tyre fitting · Bathgate, Edinburgh and Glasgow
Campaign evidenceHow Google Ads helped a mobile tyre company grow from one van to two.
The company started with one van and a clear growth target: create enough profitable demand to build towards three. In this market, a good lead usually wants to speak now.
01The business problem
A new van needed enough calls to become a scalable business.
The business had just launched mobile tyre fitting across a wide central-Scotland patch. The immediate need was not brand awareness; it was high-quality calls from drivers who needed a fitting and could be served profitably.
Why Google Ads matched an urgent service
A driver with a damaged tyre often searches and calls within minutes. Paid search could place the company into that moment across Bathgate, Edinburgh and Glasgow, with call tracking tied to the actual response.
02
What actually changed
No magic switch. Specific work.
Built the route around phone calls
The campaign treated calls as the core conversion because they matched how urgent tyre buyers wanted to act.
Controlled geography and service intent
Coverage and search terms were managed around jobs the van could reach and services the business wanted to perform.
Started a website route for planned work
The next website phase is intended to make non-emergency tyre work easier to book and reduce admin around suitable jobs.
03
The evidence
The campaign produced a call volume the owner could build around.
Across the fixed 12-month period, £11,498.60 of spend produced 630 tracked calls at £18.25 each. Google Ads counted calls only when they lasted at least 30 seconds. During the wider growth period, the business expanded from one van to two and is considering a third.
04
Useful if this sounds familiar
What another business can take from it.
Track the action customers prefer
For urgent local services, a phone call can be a more honest conversion than a soft form completion.
Geography protects both sides
A tightly controlled service area reduces wasted clicks and avoids disappointing drivers outside operational reach.
Growth needs an operational target
The one-to-three-van objective gives lead generation a capacity and commercial context.
Make this about your numbers
Tell Graeme what is not working.
No generic strategy deck. Give him the business, the market and the blockage; he'll tell you the first thing he would investigate.