Sash-window repair and installation · Chiswick and West London
Campaign evidenceHow a West London sash-window specialist filled the diary months ahead.
The established business wanted to reach more West London homeowners at the exact moment they needed specialist sash-window work—and make demand easier to plan.
01The business problem
Good demand existed, but the business wanted a longer view of the diary.
Repair, refurbishment and replacement projects were already winning work. The commercial goal was to improve visibility and create enough consistent enquiries to plan the team beyond the next week or two.
Why Google Ads suited a specialist local service
Homeowners tend to search when a sash window is draughty, damaged or due for replacement. Search could connect a very specific West London need with a specialist capable of resolving it.
02
What actually changed
No magic switch. Specific work.
Kept the campaign tightly relevant
The account focused on sash-window services and the practical West London coverage area rather than generic glazing interest.
Joined the advert to the enquiry page
Message and page decisions aimed to make expertise, service fit and the quotation step obvious after the click.
Used capacity as a stop signal
Once lead flow had created a long enough forward diary, ads were paused instead of building an unhelpful waiting list.
03
The evidence
The page did more than simply receive paid traffic.
Across the fixed account period, £3,484.68 of spend produced 203 recorded conversion actions at £17.17 each. Those actions included form submissions, inspection requests, phone-number clicks and email clicks. Demand became strong enough to fill the diary months ahead and pause advertising.
04
Useful if this sounds familiar
What another business can take from it.
Niche relevance can beat broad volume
A specialist service benefits when the search, advert and page all name the same problem clearly.
The site owns conversion too
A 22%+ reported conversion rate makes the landing experience a measurable part of the result.
Full capacity is a business constraint
A campaign should protect response times and delivery quality instead of chasing permanent growth for its own sake.
Make this about your numbers
Tell Graeme what is not working.
No generic strategy deck. Give him the business, the market and the blockage; he'll tell you the first thing he would investigate.