Sash-window repair and installation · Chiswick and West London
Hypertrail Digital client case study
How Google Ads helped a West London sash-window specialist fill the diary months ahead.
The established business wanted to reach more West London homeowners at the exact moment they needed specialist sash-window work—and make demand easier to plan.
01The problem
An established sash-window business wanted the diary filled further ahead.
The company already won repair, refurbishment and replacement projects. It wanted a steadier flow of suitable enquiries so the team could plan work months ahead instead of relying on the next week or two.
02The plan
Why Google Ads suited a specialist local service
Homeowners tend to search when a sash window is draughty, damaged or due for replacement. Search could connect a very specific West London need with a specialist capable of resolving it.
See exactly what we changed ↓03
The work
What we changed.
Built the campaign around sash-window searches
The adverts focused on repair, refurbishment and replacement work in the West London areas the company could serve.
Made the website earn the click
The page explained the specialist work clearly and made requesting a quotation the obvious next step.
Tracked enquiries and watched capacity
Once the enquiries had filled the forward diary, advertising paused instead of creating a waiting list the team could not serve promptly.
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The result
The page did more than simply receive paid traffic.
Across the fixed account period, £3,484.68 of spend produced 203 recorded conversion actions at £17.17 each. Those actions included form submissions, inspection requests, phone-number clicks and email clicks. Demand became strong enough to fill the diary months ahead and pause advertising.
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For your business
What this example could mean for your business.
Name the exact service in the advert and page
A homeowner looking for sash-window repair should not land on a generic glazing page.
Make requesting a quotation easy
The advert wins the visit; the website still has to explain the fit and earn the enquiry.
Stop buying leads when the diary is full
A campaign should protect response times and delivery quality instead of chasing growth for its own sake.
Use the evidence in your own decision
See how the same checks apply to your campaign.
The case study shows what happened. These guides explain the commercial and technical decisions behind it.
Browse all practical guides →
01Measure real outcomesHow do you make a landing page generate more enquiries?Get the answer →
02Measure real outcomesWhat should Google Ads conversion tracking include?Get the answer →
03Measure real outcomesHow much is a Google Ads lead worth?Get the answer →
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